Facebook & Instagram ads that real to sell.
We think along and get involved. Whether you are outsourcing a single campaign or looking for a permanent extension of your marketing team. We run meta ads that convert, not just generate impressions.
A complete Facebook & Instagram setup without you having to dive into Meta Business.
We run meta ads for brands in Suriname and the Netherlands. Our approach is data-driven, but our creatives remain human.
Strategy & target group research
We determine who your ideal customer is and which campaign objectives yield the highest return.
Creative production
Static visuals, carousels, reels designed to cause scrolling to stop and generate clicks.
Copywriting & ad copy
Hooks that stop scrolling, body copy that convinces, CTAs that convert. In Dutch or English.
Campaign setup & management
Complete setup in Meta Business Manager. From pixels and custom audiences to A/B tests and bid strategy.
Conversion tracking
Pixel / tag implementation so that Meta knows exactly what works. Even with iOS 14+ privacy restrictions.
Monthly report
A clear report in plain language: what worked, what didn't, and what we are changing this coming month.
You don't have time to keep up.
Meta changes its algorithm, bid strategies, and ad formats weekly. Just when you understand something, it's different again.
How we solve this
We follow all updates and test them for you. You only need to see what works.
New features? What do you need them for?
Advantage+ Shopping, Conversion API, Lookalike vs Advantage Audiences... Too many choices, too little clarity.
How we solve this
We explain it in plain language and choose together with you what suits your goals.
Your ads are performing increasingly poorly
What worked 6 months ago doesn't work anymore. But you don't know what else to do.
How we solve this
Monthly audit + creative refresh keeps your ads sharp. No "set & forget" — we keep optimizing.
Constantly producing new creatives is exhausting.
Reels, statics, carousels, videos — Meta's hunger is greater than your team can handle.
How we solve this
Our creative team delivers 8-10 new assets per month. Fresh hooks, not always the same thing.
Money is wasted on bad audiences
You see money flying out the door, but the right people are not being reached. CPM goes up, conversions drop.
How we solve this
We build exclusion lists, lookalikes, and interest stacks that send money to the right people.
OS 14 / tracking issues make everything unclear
Since Apple's privacy update, your figures are no longer accurate. What is the real result of your ads?
How we solve this
Complete Conversion API (CAPI) setup via server-side tracking. You get reliable data again.
How We Work
How we work together: in 5 steps.
No mystery, no black box. You always know where you stand.
Intake & goals
We discuss your business, target audience, and KPIs. What is success for you?
Audit & Strategy
We analyze your current ads and competition, and build a customized campaign plan.
Setup & launch
Pixels, audiences, creatives, copy. Everything is ready within 7 working days.
Optimize
Daily monitoring, A/B testing, scaling what works. No autopilot.
Reporting
Monthly update in plain language. Plus weekly Slack/WhatsApp check-ins.
WHY OPTIMIZE DIGITAL MARKETING
Not just any ad agency.
We see ourselves as an extension of your marketing team, not as an external agency that needs to have what your company does explained to it all over again every quarter.
A typical desk
Monthly reporting in jargon
Not reachable outside office hours
Works from its own tooling that you do not see
Often only execution, no strategy
Long contracts mandatory
Your choice with Optimize
Clear reporting in your language
Reachable via Slack, WhatsApp, Trello
Works in your stack
Strategy and execution under one roof
No long contracts. Cancellable monthly.
Continuous development of staff
Since 2019, we have been working with Optimize Digital Marketing on Meta Ads and Google Ads. Over all those years, the Optimize team has proven itself to be a reliable and valuable partner. Thanks to their strategic approach, constant optimizations, and strong knowledge of online advertising, we generate monthly revenue.
Are you an agency?
Become a white-label partner!
Expand your services without extra staff or operational costs. We provide the expertise. You retain the entire client relationship.
Build your team in Suriname
From marketers to technical specialists. Together, we build a top team!
Continuous training & screening
Only the best professionals deliver work under your brand. We ensure that knowledge, skills, and necessary certificates remain up to date.
Clear workflow & communication
Our teams integrate fully into your processes. We collaborate in Slack, Trello, WhatsApp groups, or your own tooling.
How soon can we start?
After the intake, we can have your first campaign live within 7 working days. Pixels, audiences, and creatives will be ready.
Do you have a minimum advertising budget?
We recommend a minimum advertising budget of USD 750/month to achieve meaningful results. Lower levels are possible, but data conclusions will be less reliable.
Do you also work with clients outside Suriname?
Yes, we run campaigns for clients throughout the region — the Caribbean, the Netherlands, Latin America. We tailor our creatives and copy to the market.
Will I get access to my Meta Business Manager?
Absolutely. The account remains in your name. We get partner access, and you retain ownership of all data, pixels, and audiences.
What if I want to stop?
No long contracts. Cancellable monthly. We only ask for a 1-month notice period so that we can wrap things up properly.
Can you also make video creatives?
Yes. We have our own creative team that produces static visuals, carousels, reels, and short video ads.
Google Ads
Search, Shopping, and Display advertisements.
SEO Optimization
Get found organically on Google.
Content management
Social media posts and webshop updates.
