Maximum Performance:
Google's AI use smartly as a growth channel.
One campaign that automatically advertises on Search, Display, YouTube, Gmail, Discover, and Maps. We feed the AI with the right data, creatives, and signals so you get maximum results — without losing control.
DO YOU RECOGNIZE THIS?
Where things often go wrong at Performance Max.
Pmax is powerful, but the AI only does what you feed it. We see these errors most often.
The AI is a black box
You do not see where your ads appear or which channel works. Google deliberately keeps the data limited.
How we solve this
We use scripts and asset-group reports to gain insight and act on the right signals.
Weak creatives = weak result
Pmax requires many assets: text, images, and video. With insufficient or poor input, the AI performs poorly.
How we solve this
Our creative team delivers complete asset groups: multiple headlines, images, and video that make the AI shine.
Budget leaks to low-value placements
Without guidance, Pmax spends money on cheap, poorly converting Display and Gmail placements.
How we solve this
With audience signals, account-level exclusions, and value-based bidding, we direct budget to what sells.
Pmax cannibalizes your other campaigns
Performance Max often snatches conversions that your Search campaigns would otherwise bring in themselves.
How we solve this
We structure your account so that Pmax and Search reinforce each other instead of competing.
What do you get
Performance Max, professional furnished.
We get the most out of the AI by feeding it strong data, creatives, and clear goals.
Conversion value setup
We measure not only conversions, but their value, so that the AI drives revenue, not numbers.
Complete asset groups
Multiple headlines, descriptions, images, and video per theme. The better the input, the better the AI.
Audience signals
We give the AI a flying start with your best customer data, search intents, and custom segments.
Asset group structure
Logical structure per product/service so that you maintain insight into and control over performance.
Exclusions & brand safety
Excluding brand keywords, poor placements, and unwanted content.
Report with insights
We make the black box transparent with scripts and clear monthly reporting.
#1 Google Ads Partner in Suriname
We are also the only ones 😉
You don't get Google Partner status just like that. It is proof that we meet the strict requirements Google sets for expertise, performance, and customer satisfaction.
For you, this means: we combine the latest Google tools and strategies with years of experience to build campaigns that really work.
- Certified specialists who successfully complete their Google Ads exams annually
- Consistent performance with measurable results for our customers
- Fully up to date with the latest Google Ads trends, updates, and technologies
- Strict requirements regarding budget management and customer satisfaction
WHY OPTIMIZE DIGITAL MARKETING
Not just any ad agency.
We see ourselves as an extension of your marketing team, not as an external agency that needs to have what your company does explained to it all over again every quarter.
A typical desk
Monthly reporting in jargon
Not reachable outside office hours
Works from its own tooling that you do not see
Often only execution, no strategy
Long contracts mandatory
Your choice with Optimize
Clear reporting in your language
Reachable via Slack, WhatsApp, Trello
Works in your stack
Strategy and execution under one roof
No long contracts. Cancellable monthly.
Continuous development of staff
Thanks to the collaboration with Optimize Digital Marketing, we have seen our revenue double in a short time via Google Ads. What was particularly important to us is that we were able to scale up with an experienced online marketer without immediately incurring heavy personnel or marketing costs.
They actively contribute ideas, act quickly , and continuously look for new growth opportunities. We are now working together on the next phase of our online growth and further optimization of our campaigns.
How We Work
How we work together: in 5 steps.
No mystery, no black box. You always know where you stand.
1) Intake & goals
We discuss your business, target audience, and KPIs. What is success for you?
2) Audit & strategy
We analyze your current ads and competition, and build a customized campaign plan.
3) Setup & launch
Google tag, audiences, creatives, copy. Everything is ready within 7 working days.
4) Optimize
Daily monitoring, A/B testing, scaling what works. No autopilot.
5) Reporting
Monthly update in plain language. Plus weekly Slack/WhatsApp check-ins.
MetaAds
Facebook and Instagram Shopping combo with creative campaign setup.
SEO Optimization
Get found organically on Google.
Content management
Social media posts and webshop updates.
Are you an agency?
Become a white-label partner!
Expand your services without extra staff or operational costs. We provide the expertise. You retain the entire client relationship.
Build your team in Suriname
From marketers to technical specialists. Together, we build a top team!
Continuous training & screening
Only the best professionals deliver work under your brand. We ensure that knowledge, skills, and necessary certificates remain up to date.
Clear workflow & communication
Our teams integrate fully into your processes. We collaborate in Slack, Trello, WhatsApp groups, or your own tooling.
What exactly is Performance Max?
Performance Max is Google's AI-driven campaign type that advertises across all Google channels in a single campaign: Search, Display, YouTube, Gmail, Discover, and Maps. You provide the goals, budget, and asset; the AI distributes and optimizes.
Is Performance Max suitable for my company?
Pmax works best for e-commerce and companies with clear conversion goals and sufficient conversion data. If in doubt, we advise during the intake whether it is a good fit or if standalone campaigns would be better.
Do you also work with clients outside Suriname?
Yes, we run campaigns for clients throughout the region — the Caribbean, the Netherlands, Latin America. We tailor our creatives and copy to the market.
Am I losing control to the AI?
Not with us. We use asset-group structure, audience signals, exclusions, and reporting scripts to maintain insight and control. The AI does the work, we retain control.
Does Pmax work with my existing Search campaigns?
Yes, provided it is well-structured. If set up incorrectly, Pmax can cannibalize your Search campaigns. We configure your account so that they reinforce each other.
How much budget do I need?
Pmax needs data to learn. We recommend a slightly higher starting budget than for standalone Search campaigns, and we will discuss this based on your situation.
How long does it take for Pmax to perform?
Expect a learning period of 2-6 weeks during which the AI optimizes. We actively make adjustments during this period to accelerate the learning curve.
