Bring back lost visitors
96% of your visitors leave without buying. With smart remarketing campaigns on Google, YouTube, and the Display Network, we bring them back at the right moment with the right message.
DO YOU RECOGNIZE THIS?
Why your remarketing is not performing well
Most companies simply let warm visitors walk away. That is a waste and easily remedied.
Visitors leave and never come back
Someone views your product, hesitates, and closes the tab. Without remarketing, you have lost them forever.
How we solve this
We track that visitor and show an advertisement at the right moment that brings him back to the purchase.
You show everyone the same advertisement
Someone who just saw your homepage gets the same ad as someone who abandoned their shopping cart. Wasted budget.
How we solve this
We segment based on behavior: cart abandoners, product viewers, and previous buyers each receive their own message.
People are being followed by your ads
Showing the same advertisement too often irritates and damages your brand. "Ad fatigue" lowers your results.
How we solve this
Frequency caps and rotating creatives keep your remarketing effective and enjoyable.
Abandoned shopping carts yield nothing
Abandoned shopping carts yield nothing. People fill their shopping carts, drop out at checkout, and you do nothing with them.
How we solve this
We structure your account so that Pmax and Search reinforce each other instead of competing.
What do you get?
Remarketing campaign that converts and does not irritate.
We build segmented campaigns that bring the right visitor back at the right time.
Audience segmentation
We build lists based on behavior: viewed products, abandoned carts, previous buyers.
Dynamic remarketing
Advertisements that automatically show the exact products a visitor viewed or left.
YouTube & Display ads
Visual remarketing creatives that stand out on the Display Network and YouTube.
Frequency management
Smart caps so you stay visible without annoying people or wasting budget.
Pixel & tag setup
Correct, privacy-compliant implementation of remarketing tags via Google Tag Manager.
Funnel reporting
Insight into how many lost visitors we brought back and what that yielded.
How We Work
How we work together: in 5 steps.
No mystery, no black box. You always know where you stand.
1) Intake & goals
We discuss your business, target audience, and KPIs. What is success for you?
2) Audit & strategy
We analyze your current ads and competition, and build a customized campaign plan.
3) Setup & launch
Google tag, audiences, creatives, copy. Everything is ready within 7 working days.
4) Optimize
Daily monitoring, A/B testing, scaling what works. No autopilot.
5) Reporting
Monthly update in plain language. Plus weekly Slack/WhatsApp check-ins.
WHY OPTIMIZE DIGITAL MARKETING
Not just any ad agency.
We see ourselves as an extension of your marketing team, not as an external agency that needs to have what your company does explained to it all over again every quarter.
A typical desk
Monthly reporting in jargon
Not reachable outside office hours
Works from its own tooling that you do not see
Often only execution, no strategy
Long contracts mandatory
Your choice with Optimize
Clear reporting in your language
Reachable via Slack, WhatsApp, Trello
Works in your stack
Strategy and execution under one roof
No long contracts. Cancellable monthly.
Continuous development of staff
Thanks to the collaboration with Optimize Digital Marketing, we have seen our revenue double in a short time via Google Ads. What was particularly important to us is that we were able to scale up with an experienced online marketer without immediately incurring heavy personnel or marketing costs.
They actively contribute ideas, act quickly , and continuously look for new growth opportunities. We are now working together on the next phase of our online growth and further optimization of our campaigns.
#1 Google Ads Partner in Suriname
We are also the only ones 😉
You don't get Google Partner status just like that. It is proof that we meet the strict requirements Google sets for expertise, performance, and customer satisfaction.
For you, this means: we combine the latest Google tools and strategies with years of experience to build campaigns that really work.
- Certified specialists who successfully complete their Google Ads exams annually
- Consistent performance with measurable results for our customers
- Fully up to date with the latest Google Ads trends, updates, and technologies
- Strict requirements regarding budget management and customer satisfaction
MetaAds
Facebook and Instagram Shopping combo with creative campaign setup.
SEO Optimization
Get found organically on Google.
Content management
Social media posts and webshop updates.
Are you an agency?
Become a white-label partner!
Expand your services without extra staff or operational costs. We provide the expertise. You retain the entire client relationship.
Build your team in Suriname
From marketers to technical specialists. Together, we build a top team!
Continuous training & screening
Only the best professionals deliver work under your brand. We ensure that knowledge, skills, and necessary certificates remain up to date.
Clear workflow & communication
Our teams integrate fully into your processes. We collaborate in Slack, Trello, WhatsApp groups, or your own tooling.
What exactly is remarketing?
Remarketing shows targeted ads to people who have already visited your website but did not convert. Through Google, YouTube, and the Display Network, you bring them back at the right moment.
Do I need a lot of website traffic for remarketing?
Google requires a minimum number of people in a remarketing list (usually 100 for Display, 1.000 for Search). With low traffic, we recommend building traffic first or using broader lists.
Is remarketing privacy-proof?
Yes. We implement tags in accordance with applicable privacy regulations, with proper consent handling via your cookie banner and Google Tag Manager.
What is dynamic remarketing?
Dynamic remarketing automatically displays the exact products a visitor viewed or added to their shopping cart. Ideal for webshops with many products.
Won't people feel persecuted?
That is why we use frequency caps and rotating creatives. You remain visible without being irritating — that protects your brand and your results.
Does remarketing work with my other campaigns?
Absolutely. Remarketing is the final stage of your funnel: Search and Pmax bring in new visitors, while remarketing pulls in the hesitant ones. Stronger together.
